Foil stamping via a flat die is the best way to get maximum impact out of metallic elements on your label. Foil dies are engraved or etched with a design called out in an art file. When selecting which elements to foil, consider line weights of text or small graphics and content that changes every year, requiring a new die (i.e. vintages, alcohol percentage).
We offer expert guidance on foil color and sheen selection, combining foiling with embossing, base label paper selection, and applying protective varnishes.
Direct Print on Metallic Silver Stock
Direct printing on metallic silver substrates is an effective way to create a foil stamping aesthetic on labels. A tinted translucent ink is used to create a metallic look in virtually any colour. This foil alternative offers a less expensive option, since no dies need to be purchased.
Metallic Flexo Inks
Metallic inks can be used alone or in combination with foil stamping. These inks are available in virtually any colour and, though the ink is not as shiny as an actual foil, it’s a great alternative. Often, customers will foil stamp a graphic on their label and add detail to the foiled image by applying metallic ink over the foiled area.