When Should You Order Your Labels and Packaging Before Launching a Product?
One of the most common mistakes businesses make when preparing to launch a product is waiting too long to order their packaging. Labels, folding cartons, corrugated boxes, and other custom packaging materials all require production time, approvals, and planning before they’re ready for shelves or distribution.
Whether you’re launching a new food product, beverage, cosmetic item, or retail brand, ordering packaging early can help avoid costly delays and last-minute stress.
Why Packaging Lead Times Matter
Custom packaging involves more than just printing. Before production begins, businesses often need to finalize:
- Artwork and branding
- Dielines and sizing
- Material selection
- Regulatory information
- Barcode placement
- Finishes and coatings
- Proof approvals
Once files are approved, production and shipping timelines still need to be considered. Depending on the complexity of the project, lead times can vary significantly.
For example, custom folding cartons may require additional setup, specialty finishes, or material sourcing compared to simpler label runs.
When to Start Planning Packaging
In general, businesses should begin discussing packaging well before their intended launch date.
A good rule is to start packaging conversations:
- Several weeks before production
- Before finalizing inventory timelines
- Before booking retail launches
- Before major seasonal promotions
Waiting until products are already manufactured can create unnecessary pressure and limit packaging options.
Things Businesses Should Consider
When planning packaging, it’s important to think beyond just design. Businesses should also consider:
- Product storage conditions
- Shipping requirements
- Label durability
- Retail display needs
- Sustainability goals
- Production quantities
- Future scalability
For example, refrigerated products may require specialty adhesives, while retail cartons may need stronger materials for stacking and transportation.
Packaging Is Part of the Product Experience
Packaging often becomes a customer’s first interaction with a brand. High-quality labels and cartons can improve shelf appeal, strengthen branding, and create a more professional presentation.
Planning ahead gives businesses more flexibility to refine packaging details while helping ensure products are launch-ready when inventory arrives.
At Altro Labels, we work with businesses to help streamline the packaging process from concept to production. Whether you need custom labels, folding cartons, flexible packaging, or corrugated solutions, early planning can make a major difference in both timelines and overall packaging success.
Ready to get started? Submit your artwork here or get a quote from us.