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Altro Labels

variable, packaging

HP Mosaic Packaging: The Emily Forgot Case Study

A closer look at how packaging evolves into storytelling Introduction: Packaging as Experience Packaging has moved far beyond its functional role. It now operates as a critical touchpoint for brand identity and consumer engagement. This case study explores how Emily Forgot reimagined packaging through HP’s Mosaic technology, creating a

fonts

Do Fonts Really Matter on Packaging?

When it comes to packaging, details sure count. Typography isn’t just about readability; it’s a powerful tool for communicating your brand’s personality, building recognition, and influencing purchase decisions. At Altro Labels, our custom packaging solutions ensure your typography works as hard as your product does. Fonts Influence

Pharmaceutical packaging

Protecting Your Brand: Advanced Anti-Counterfeiting Solutions for Pharmacy & Nutraceutical Packaging

In the pharmacy and nutraceutical space, trust isn’t optional—it’s everything. When consumers pick up your product, they expect safety, authenticity, and consistency. Unfortunately, counterfeit products continue to threaten both brand integrity and consumer health. That’s where smart labelling comes in. At Altro Labels, we help brands

What Your Beverage Packaging Needs

What Your Beverage Packaging Needs

In today’s crowded beverage market, your packaging is more than just a container, it’s your first impression. From sparkling water to craft spirits, each bottle or can tells a story. At Altro Labels, we provide custom packaging solutions designed to protect your product, communicate your brand, and captivate

The Essential Folding Carton Glossary: Your Professional Guide

In our previous guide, we explored label terminology, helping you understand adhesives, substrates, finishes, and other key terms that make your packaging pop. Now, we’re turning the page to another crucial part of packaging: folding cartons. Folding cartons may seem simple, but the terminology, materials, and design considerations behind

soda can

Printing on Cans vs. Using Can Sleeves: Pros & Cons Every Brand Should Know.

Packaging isn’t just about protecting your product; it’s about telling your story. And when it comes to beverages, your can is often the first thing customers see. Two of the most common ways to brand a can are: printing directly on the aluminum or using a can sleeve.

The Ultimate Label Terminology Guide: Label Glossary for Modern Brands

The Ultimate Label Terminology Guide: Label Glossary for Modern Brands

Clear, accurate labelling is at the heart of effective packaging. Whether you’re a brand owner, designer, or production manager, understanding label terminology helps you communicate confidently, choose the right materials, and avoid costly revisions. To support your workflow, we’ve created a comprehensive, easy-to-navigate glossary of the most common