Paper with Purpose: Choosing the Right Wine Label Materials

At Altro Labels, we believe a wine label is more than just a name, it’s an experience, a vibe, a first impression. It’s the way your bottle whispers (or shouts) from the shelf: “Hey, pick me. I’m special.”
But behind every beautiful wine label is a powerhouse of smart material choices, designed to endure everything from icy buckets to candlelit dinners. Let’s uncork the secrets of wine label papers and why choosing the right one makes all the difference.
The Uncoated Royalty: Estate Paper Series
When it comes to wine labels, uncoated papers reign supreme. They offer that rich, textured feel like handmade stationery or artisanal paper, but they also mean business when it comes to performance.
Our go-to favourites?
Estate No. 4, No. 8, and No. 9 – the holy trinity of premium uncoated wine label papers. These are industry staples known for their wet strength, texture, and visual appeal.
Wet Strength: Because Wine Is Cold and Wet Sometimes
Let’s be real, wine bottles chill. Whether it’s red, white, blush, or bubbles, your label has to survive condensation, refrigeration, and sometimes an impromptu splash.
Enter: Estate Label No. 4 WS FSC / S100R / 1.2 Mil PET
This combo offers:
- Wet Strength Certification – No shrivelling in the fridge or ice bucket
- FSC Certification – Because yes, sustainability is sexy
- S100R Adhesive – Strong yet removable in 100°F water (great for bottle reuse)
- 1.2 Mil PET Liner – Ultra-durable, ultra-smooth application
Translation: this label holds on through wine-fueled dinner parties and lets go when it’s time to recycle or refill.
When It’s Chill: Z1010 Adhesive for Cool Performance
Estate No. 8 WS FSC / Z1010 / 1.2 Mil PET brings an extra touch of magic to the table:
- Repositionable for up to 20 minutes (because precision matters)
- Enhanced brightness for standout shelf presence
- Top-tier cold temp performance, aka ice bucket ready
This is the adhesive of choice for white wines, champagnes, and craft beers, basically, anything chill-worthy.
For That Metallic Luxe Look: MaxFlex Bright Silver
Want your wine to look like it comes with a VIP pass?
Meet the 56# MaxFlex Bright Silver / AT20 / 1.2 Mil PET:
- Metallic sheen with an acrylic topcoat
- All-temperature adhesive
- PET liner for sleek, consistent application
Perfect for limited editions, celebratory blends, or just… flexing a little.
Weld It Together: Estate #8 Weld Combo
Fasson® Estate Label® #8 WS FSC / 1 Mil OPP Weld / S100RB / 1.2 Mil Polyester is a bit of a legend:
- Welded to PET for unmatched strength
- FSC-certified face paper
- Ideal for spirits, white wines, and beer
It's tough, it's elegant, and it holds its own in even the wildest warehouse environments.
So, What’s the Right Label for You?
Whether you're going for elegant minimalism or shimmering drama, your label needs to match your wine's personality and survive real-life conditions. At Altro Labels, we don't just print, we partner. We'll help you choose the perfect paper + adhesive + liner combo that fits your vibe, your vision, and your values.
Ready to elevate your bottles?
Let’s talk label magic. 🍇✨