Label of the week Ep.22: Pushing the boundaries of luxury packaging
In this episode, we will explore metalized BOPP labels with matte lamination and how they can benefit your brand. As an example, let's take a look at the story of ActiveHumans, a company that was founded by Paige and David. Paige is passionate about natural living and better-for-the-body choices, while David enjoys life's greatest pleasures and pushing the boundaries of luxury experience.
Together, they are committed to creating products with the intent that is always authentic to who they are. ActiveHumans started in their home, where they hand-made every deodorant, learning about ingredients and how to put them together. Through the process of creating their own products, they discovered a deep passion for creative expression. As they fine-tuned their formulas and tested hundreds of unique oil combinations, they discovered that there's a balance between honoring a first edition and the never-ending pursuit of innovation. With this in mind, metalized BOPP labels with matte lamination were an ideal choice for ActiveHumans to create custom labels that reflect their commitment to quality and innovation.
Let's talk about what metalized BOPP labels with matte lamination are. BOPP, which stands for biaxially-oriented polypropylene, is a popular material used for custom labels. It is a type of poly that is durable, water-resistant, and has excellent printing capabilities. Metalized BOPP labels are created by adding a metallic layer to the label substrate, which gives it a shiny, reflective appearance. Matte lam, short for matte lamination, is a part of the finishing process, where a matte film is applied to the label to give it a non-glossy, matte appearance. When combined, the metalized BOPP label with matte lam produces a unique look that can make a product stand out on the shelves.
Enhancing Visual Appeal
One of the benefits of using metalized BOPP labels is their ability to enhance the visual appeal of the label. The metallic background creates a visual effect that is eye-catching and can help draw attention to the product. The matte finish also adds a subtle texture to the label that can make it feel more tactile and premium. These two elements combined make for a visually stunning label that can help increase brand recognition and customer engagement.
Durability and Protection
Another benefit of metalized BOPP labels with matte lam is their durability. The BOPP material used in the label substrate is known for its toughness and water-resistance, which makes it ideal for products that need to withstand harsh environments. The mat layer also adds an extra layer of protection to the label, making it more resistant to scratches and abrasions.
Creative Freedom
In addition to their visual appeal and durability, metalized BOPP labels with matte lam also offer excellent printing capabilities, by facilitating the option of knocking metallic areas on and off to create stain versus shine contrast within other design elements, which can be both settle and playful at the same time The BOPP material allows for high-quality printing, which means that brands can include detailed graphics, text, and other design elements on the label. This allows for more creative freedom when designing custom labels and can help brands create a more unique and memorable product.
In conclusion, metalized BOPP labels with matte lam are an excellent option for brands looking to create custom labels that stand out on the shelves. They offer a unique visual appeal, durability, and excellent printing capabilities, making them an ideal choice for a wide range of products. If you're interested in creating custom labels for your brand, consider metalized BOPP labels with matte lam as an option.
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