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The Psychology of Taste: How Food Packaging Shapes What We Crave

Ever notice how a snack looks delicious before you even open it? That’s not an accident.Before taste, smell, or texture, the first bite happens with our eyes. Food packaging isn’t just a container; it’s a psychological experience wrapped in colour, typography, and texture. It tells us

Package First, Brand Second: Why Packaging Is the New Marketing

Packaging is the first impression of how your brand truly introduces itself to the world. Before the ads run, before the posts go live, before the customer ever clicks “add to cart,” your packaging is already out there, telling your story without a single word. People don’t fall in

Folding Cartons: Where Practical Meets Beautiful

Packaging isn’t just about putting something in a box; it’s about creating a moment. That first unboxing, the way your product looks on the shelf, the feeling a customer gets when they see your brand for the very first time. Folding cartons are one of those rare packaging

Inkjet Roll Labels vs. Going Custom: Which Is Right for Your Brand?

When you’re building a brand, every detail matters, right down to the labels on your products. After all, labels aren’t just stickers; they’re your handshake with your customer, your chance to say “this is who we are” before a single word is spoken. But when it comes

Scaling Smart: Packaging Tips for Brands Going from Farmers Market to Retail

So you’ve made it. After countless Saturdays hustling at the farmers market, handing out samples, chatting with locals, and packing orders in the back of your car, you’ve landed that golden opportunity: your product is headed for retail shelves. Cue the confetti. But here’s the truth: the

From Shelf to Scroll: How Packaging Drives Social Media Virality

Okay, this might sound wild, but your packaging is way more than a pretty face perched on the shelf; it’s the unsung star of TikToks, Reels, and Instagram stories everywhere. Picture this: someone’s unboxing your product in a dimly lit kitchen, and then… boom. Your viral packaging design

Why Your Holiday Packaging Game Needs to Start Now, Not Later

It’s August… But We’re Already Wrapping Presents (Kind Of) Okay, we get it. It’s August. The sun is blazing, your iced coffee is sweating harder than you are, and Mariah Carey hasn’t even defrosted yet. But in the world of holiday packaging design? The holidays are

Cracked, Crushed, and Confused: 5 Packaging Pitfalls for Beverage Startups (And How to Fix Them)

Launching a beverage brand is a little like shaking a can of soda. There’s pressure, excitement, and a whole lot of potential waiting to pop. But before your drink lands on shelves or into hands, there's one critical thing that can make or break your brand: packaging.

Why Custom Packaging Isn’t Just Pretty, It Sells More Products

We all judge a product by its packaging. Whether it’s a sleek label that whispers “premium” or a carton that practically winks at you from the shelf, packaging is your brand’s first handshake. And in today’s saturated market, custom packaging isn’t just a nice-to-have; it’s

The Ultimate Guide to Choosing Folding Cartons That Work Hard and Look Good

Let’s be real in the world of product packaging, folding cartons are the unsung heroes. They’re the silent ambassadors on retail shelves, the first touchpoint customers have with your product, and the last thing they toss into the recycling bin (hopefully). But not all cartons are created equal.

Dielines: The Blueprint Behind Beautiful Packaging

Let’s talk about dielines. Not exactly the most exciting topic in the packaging world, until you realize they’re literally the foundation of your labels, boxes, and branding magic. Behind every crisp fold, perfect panel, and jaw-dropping unboxing moment is a humble dieline, quietly making it all possible. So,

Texture, Baby: Why Labels Should Feel as Good as They Look

Because your product’s first impression isn’t just visual, it’s sensual. Let’s set the scene. You’re in a boutique, eyeing two jars of local honey. One has a shiny, slick label. The other? A soft-touch matte finish that practically purrs in your hand. Guess which one

Front and Center: What Canada’s New Food Labelling Rules Mean for You (and Your Brand)

Big things are happening in the world of food packaging, and trust us, you’ll want to be front and center for this. On July 20, 2022, Health Canada introduced new front-of-package (FOP) nutrition labelling regulations that are changing the face of food packaging in Canada literally. The deadline to

Label Like a Local: Custom Designs for Niche Markets

Because your label shouldn’t just fit your product, it should fit your people. In the age of hyper-curated brands and billion-dollar behemoths, there’s a powerful, quieter wave rising: the local, the indie, the niche. From farmers’ markets to wellness startups, from craft brewers to small-batch skincare, these brands