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How Consumer Preferences are Shaping Packaging Design

When customers purchase a product, the first thing they see is the packaging. Packaging is a powerful marketing tool that influences customers' purchasing decisions. But how can your company stay updated with what your customers want? And is that really important? Yes. According to statistics, 30% of companies report

Best Practices for Reducing Packaging Waste

Customers' demands and needs are changing rapidly. They no longer want to purchase a product just for its superficial benefits. Instead, they think beyond and want to reduce their carbon footprint. Several companies have noticed this crucial aspect and are shifting to sustainable packaging. They use eco-friendly packaging materials

Altro Labels joins The Cloverdale District Chamber Of Commerce

The biggest achievement for any business is growing rapidly and being part of a supportive community. Altro Labels is one of North America's fastest-growing custom label and printing agencies. We are always working towards our goal of adding value through quality label solutions.  We are happy to announce

From Rocks to Labels: Sustainable Choice with Stone Paper

Every brand wants to stand out and win the hearts of its audience. To achieve this target, they try many strategies. However, not all marketing strategies are equally effective in taking your brand to the next level. This is because consumers' demands are changing, and understanding them is more

BC Beer Awards 2024: Celebrating Craft Excellence with Our Brewing Partners

Have you ever heard of an event that is the heartbeat of British Columbia's craft beer community? It's more than just a celebration but an incredible opportunity to celebrate passion and creativity. Yes, you guessed it right. We are discussing the BC Beer Awards, where breweries

Role of Labels in Brand Identity

Do you want to attract more customers? Stand out from the crowd and win the hearts of your target audience. Then, you need to focus on building an unshakable brand identity. One critical element of brand identity is the product label. Customizing labels for your target audience can put you

Emerging Trends In Labeling Industry

The labeling industry is rapidly growing, and several technological advancements are leading to innovation. As customer demands increase, incorporating sustainable labeling approaches is important. Every brand wants its product to stand out and gain a competitive edge. Labeling is a crucial element in product packaging. It's not limited

The Role of Packaging in Product Marketing

Do you think packaging is just a covering to protect your product? It simply adds an aesthetic appeal to your product, right? Packaging plays a key role, but it's not limited to these advantages. If you design product packaging using this approach, you won't be able

⁠Biodegradable vs. Compostable Packaging: What’s the Difference?

Sustainability is the most important aspect of the packaging industry. Customers are becoming more conscious about buying decisions and want to contribute to sustainability. According to a study, more than 70% of customers willingly pay more if the product packaging is sustainable. That's why brands often look for

The Impact of 3D Printing on Packaging Design

With the advancement in technology, several innovations are being introduced in the packaging industry. 3D printing is an innovation that is truly disrupting the packaging industry. It reduces packaging waste and optimizes the design to ensure high quality and a positive customer experience. Businesses focus heavily on packaging because it

Essential Elements of Effective Product Labels

The first thing customers notice about your product is the labeling. Labeling heavily influences customers' decision-making, so if you don't use it correctly, you will lose a lot of sales. To make the product launch successful, you need to create a compelling label that will attract the

Gamification In Packaging: Everything You Need To Know

Is your packaging connecting with the target audience? And is connecting enough to build long-term relationships with your customers? You need to think beyond that and make packaging a fun experience. With gamification, you can accomplish that because it focuses on customer engagement through interactive experiences. It further encourages them

The Art Of Minimalist Packaging: Less Is More

The first thing customers notice about your product is its packaging. It's how your product is presented, and the decision to purchase it heavily relies on packaging. It's important to make your packaging visually appealing and reflect your brand identity. For years, packaging focused on the

The Rise Of E-commerce And Its Impact On Packaging Design

COVID-19 has completely transformed the way people do shopping. Instead of going to markets or malls, they order everything through an online store. However, it also increased the competition, and e-commerce became an oversaturated niche. That's why businesses always seek ways to stand out from the crowd. One