Ever ask yourself, why don't beer labels peel off anymore?
Dageraad's Anno 2020.
It may look traditional, but this isn't your grandpa's lager. Remember when people used to sit around, pick at their beer bottle labels, peel them off, and leave annoying crumpled up bits behind? We do. It was annoying.
And that's why trends change.
So why don't labels peel off anymore? Say thanks to BOPP.
What is BOPP?
The technical term is: biaxially oriented polypropylene.
This is a fancy name for a type of plastic that most people would think is still paper. "Biaxially oriented" means the plastic is stretched in two directions when it's made. This is what makes our label templates strong, flexible, and clear.
In a nutshell, BOPP is awesome and its properties make it our most popular material.
But what really makes BOPP special for labels?
First you have to ask, what does one need in their label?
What you look for is the following. Resistance to peeling, water, and chemicals. Multiple surface options, including clear, laminated, and metallic are also important.
Personalized beer labels, home brew, or multinational - you want labels that are great for printing and will stick to your container. BOPP labels adhere to most surfaces while being receptive to both water- and solvent-based inks. This is because manufacturers treat the surfaces with the corona treatment, a process that improves adhesiveness and printability.
Resistance to the bad stuff - liquids and light.
BOPP is a fighter. It's strong and doesn't take a beating in the ring.
Water and chemicals don't affect BOPP and it will win the fight against oils in the kitchen or bathroom everytime. This makes BOPP labels perfect for drug, cosmetic, and household products. Bleaches and disinfectans have nothing here.
Sunlight has nothing on BOPP either. Your beautiful artwork and colours will never fade against UV light. This is why you can see products with BOPP labels in window displays.
BOPP can be metallic, clear, laminated, or simply opaque.
Because of how the material is manufactured, it offers you multiple ways to display your brand. It's a beautiful thing.
See through is less common in beer and wine labels but they are beloved in the non-alcoholic community - but we expect more beer companies to jump on this labels design ship in the near future.
BOPP vs PAPER
This is not a fair fight. It's apples and oranges.
Plastic is stronger because of the way it is manufactured. It stands up to water, oil, chemicals, while resisting tears and scratches.
Simply put. They keep your work looking beautiful.
So. BOPP vs Paper. This is the big difference between modern BOPP labels and your grandpa's favourite lager. Those beers are still made using paper labels.
The other difference with those traditional mass produced labels is they are not comprised of a facestock, liner, adhesive - they are just facestock and adhesive. Not having a liner diminishes the strength of the adhesive - but allows faster label application.
So there you have it - a simplified explanation of why beer label trends have shifted away from paper to BOPP custom labels.
Interested in BOPP labels for your next beer project?
We're always looking to help breweries of all sizes maximize their impact with labels that solve all your problems - quality control, cost, and turnaround time.
Trusted by some of the most awarded breweries in Canada, we'd be glad to talk with you about your custom beer bottle or cans project.
Click here to get in touch today and we'll get back to you shortly.
You can visit us on Instagram to see our work too.
Have a great day - drink a beer for us!!!