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Altro Labels

The Essential Folding Carton Glossary: Your Professional Guide

In our previous guide, we explored label terminology, helping you understand adhesives, substrates, finishes, and other key terms that make your packaging pop. Now, we’re turning the page to another crucial part of packaging: folding cartons. Folding cartons may seem simple, but the terminology, materials, and design considerations behind

soda can

Printing on Cans vs. Using Can Sleeves: Pros & Cons Every Brand Should Know.

Packaging isn’t just about protecting your product; it’s about telling your story. And when it comes to beverages, your can is often the first thing customers see. Two of the most common ways to brand a can are: printing directly on the aluminum or using a can sleeve.

The Ultimate Label Terminology Guide: Label Glossary for Modern Brands

The Ultimate Label Terminology Guide: Label Glossary for Modern Brands

Clear, accurate labelling is at the heart of effective packaging. Whether you’re a brand owner, designer, or production manager, understanding label terminology helps you communicate confidently, choose the right materials, and avoid costly revisions. To support your workflow, we’ve created a comprehensive, easy-to-navigate glossary of the most common

The Psychology of Taste: How Food Packaging Shapes What We Crave

The Psychology of Taste: How Food Packaging Shapes What We Crave

Ever notice how a snack looks delicious before you even open it? That’s not an accident.Before taste, smell, or texture, the first bite happens with our eyes. Food packaging isn’t just a container; it’s a psychological experience wrapped in colour, typography, and texture. It tells us

Package First, Brand Second: Why Packaging Is the New Marketing

Packaging is the first impression of how your brand truly introduces itself to the world. Before the ads run, before the posts go live, before the customer ever clicks “add to cart,” your packaging is already out there, telling your story without a single word. People don’t fall in

Folding Cartons: Where Practical Meets Beautiful

Folding Cartons: Where Practical Meets Beautiful

Packaging isn’t just about putting something in a box; it’s about creating a moment. That first unboxing, the way your product looks on the shelf, the feeling a customer gets when they see your brand for the very first time. Folding cartons are one of those rare packaging

Inkjet Roll Labels vs. Going Custom: Which Is Right for Your Brand?

When you’re building a brand, every detail matters, right down to the labels on your products. After all, labels aren’t just stickers; they’re your handshake with your customer, your chance to say “this is who we are” before a single word is spoken. But when it comes