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Altro Labels

Cracked, Crushed, and Confused: 5 Packaging Pitfalls for Beverage Startups (And How to Fix Them)

Cracked, Crushed, and Confused: 5 Packaging Pitfalls for Beverage Startups (And How to Fix Them)

Launching a beverage brand is a little like shaking a can of soda. There’s pressure, excitement, and a whole lot of potential waiting to pop. But before your drink lands on shelves or into hands, there's one critical thing that can make or break your brand: packaging.

Why Custom Packaging Isn’t Just Pretty, It Sells More Products

Why Custom Packaging Isn’t Just Pretty, It Sells More Products

We all judge a product by its packaging. Whether it’s a sleek label that whispers “premium” or a carton that practically winks at you from the shelf, packaging is your brand’s first handshake. And in today’s saturated market, custom packaging isn’t just a nice-to-have; it’s

The Ultimate Guide to Choosing Folding Cartons That Work Hard and Look Good

The Ultimate Guide to Choosing Folding Cartons That Work Hard and Look Good

Let’s be real in the world of product packaging, folding cartons are the unsung heroes. They’re the silent ambassadors on retail shelves, the first touchpoint customers have with your product, and the last thing they toss into the recycling bin (hopefully). But not all cartons are created equal.

Dielines: The Blueprint Behind Beautiful Packaging

Dielines: The Blueprint Behind Beautiful Packaging

Let’s talk about dielines. Not exactly the most exciting topic in the packaging world, until you realize they’re literally the foundation of your labels, boxes, and branding magic. Behind every crisp fold, perfect panel, and jaw-dropping unboxing moment is a humble dieline, quietly making it all possible. So,

Texture, Baby: Why Labels Should Feel as Good as They Look

Texture, Baby: Why Labels Should Feel as Good as They Look

Because your product’s first impression isn’t just visual, it’s sensual. Let’s set the scene. You’re in a boutique, eyeing two jars of local honey. One has a shiny, slick label. The other? A soft-touch matte finish that practically purrs in your hand. Guess which one

Front and Center: What Canada’s New Food Labelling Rules Mean for You (and Your Brand)

Big things are happening in the world of food packaging, and trust us, you’ll want to be front and center for this. On July 20, 2022, Health Canada introduced new front-of-package (FOP) nutrition labelling regulations that are changing the face of food packaging in Canada literally. The deadline to

Label Like a Local: Custom Designs for Niche Markets

Label Like a Local: Custom Designs for Niche Markets

Because your label shouldn’t just fit your product, it should fit your people. In the age of hyper-curated brands and billion-dollar behemoths, there’s a powerful, quieter wave rising: the local, the indie, the niche. From farmers’ markets to wellness startups, from craft brewers to small-batch skincare, these brands