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Altro Labels

Package First, Brand Second: Why Packaging Is the New Marketing

Packaging is the first impression of how your brand truly introduces itself to the world. Before the ads run, before the posts go live, before the customer ever clicks “add to cart,” your packaging is already out there, telling your story without a single word. People don’t fall in

Folding Cartons: Where Practical Meets Beautiful

Folding Cartons: Where Practical Meets Beautiful

Packaging isn’t just about putting something in a box; it’s about creating a moment. That first unboxing, the way your product looks on the shelf, the feeling a customer gets when they see your brand for the very first time. Folding cartons are one of those rare packaging

Inkjet Roll Labels vs. Going Custom: Which Is Right for Your Brand?

When you’re building a brand, every detail matters, right down to the labels on your products. After all, labels aren’t just stickers; they’re your handshake with your customer, your chance to say “this is who we are” before a single word is spoken. But when it comes

Scaling Smart: Packaging Tips for Brands Going from Farmers Market to Retail

Scaling Smart: Packaging Tips for Brands Going from Farmers Market to Retail

So you’ve made it. After countless Saturdays hustling at the farmers market, handing out samples, chatting with locals, and packing orders in the back of your car, you’ve landed that golden opportunity: your product is headed for retail shelves. Cue the confetti. But here’s the truth: the

From Shelf to Scroll: How Packaging Drives Social Media Virality

From Shelf to Scroll: How Packaging Drives Social Media Virality

Okay, this might sound wild, but your packaging is way more than a pretty face perched on the shelf; it’s the unsung star of TikToks, Reels, and Instagram stories everywhere. Picture this: someone’s unboxing your product in a dimly lit kitchen, and then… boom. Your viral packaging design

Why Your Holiday Packaging Game Needs to Start Now, Not Later

Why Your Holiday Packaging Game Needs to Start Now, Not Later

It’s August… But We’re Already Wrapping Presents (Kind Of) Okay, we get it. It’s August. The sun is blazing, your iced coffee is sweating harder than you are, and Mariah Carey hasn’t even defrosted yet. But in the world of holiday packaging design? The holidays are

Cracked, Crushed, and Confused: 5 Packaging Pitfalls for Beverage Startups (And How to Fix Them)

Cracked, Crushed, and Confused: 5 Packaging Pitfalls for Beverage Startups (And How to Fix Them)

Launching a beverage brand is a little like shaking a can of soda. There’s pressure, excitement, and a whole lot of potential waiting to pop. But before your drink lands on shelves or into hands, there's one critical thing that can make or break your brand: packaging.