Altro Labels

It’s August… But We’re Already Wrapping Presents (Kind Of) Okay, we get it. It’s August. The sun is blazing, your iced coffee is sweating harder than you are, and Mariah Carey hasn’t even defrosted yet. But in the world of holiday packaging design? The holidays are

Launching a beverage brand is a little like shaking a can of soda. There’s pressure, excitement, and a whole lot of potential waiting to pop. But before your drink lands on shelves or into hands, there's one critical thing that can make or break your brand: packaging.

Let’s be real in the world of product packaging, folding cartons are the unsung heroes. They’re the silent ambassadors on retail shelves, the first touchpoint customers have with your product, and the last thing they toss into the recycling bin (hopefully). But not all cartons are created equal.

Let’s talk about dielines. Not exactly the most exciting topic in the packaging world, until you realize they’re literally the foundation of your labels, boxes, and branding magic. Behind every crisp fold, perfect panel, and jaw-dropping unboxing moment is a humble dieline, quietly making it all possible. So,

Because your product’s first impression isn’t just visual, it’s sensual. Let’s set the scene. You’re in a boutique, eyeing two jars of local honey. One has a shiny, slick label. The other? A soft-touch matte finish that practically purrs in your hand. Guess which one